Deliver a Quality Presentation
With HD cameras now so readily available there is no excuse to falter on the quality of your presentation. technologies has made it easier for anyone to look like a cameraman, and you should take benefit of its benefits. Make sure that the camera is stationary and filmed at a good angle close to the merchandise, so users will need zero doubt about what your merchandise can accomplish in their lives. If possible, use multiple angles and a piece of video editing software that will deliver results.
Solve the problem of How to Present Your merchandise
Demonstration merchandises in particular are a bit more complicated for users to understand without video. Luckily, the medium makes it super simple for things to be understood in such a context. If your merchandise is one that requires a number of steps to put together or use, make sure that you focus on one thing at a time and use text overlays to reinforce the points that you are wanting to communicate. The act of seeing the visual and then internalizing the step through reading is one that will need your audience immediately learning what they need to realize to enjoy your merchandise.
Use Actors That Sound Natural
Never think that you can simply discover anyone to star in your merchandise's promotional video. You want someone comfortable talking and moving in front of a camera. Checking with college drama troupes is a great way to catch free labour (or at most work for a very low cost). By putting in the effort to produce the best video possible, your merchandise will stand a much better chance of accomplishing what it sets out to do and becoming a hit with its target audience.